The landscape of New Zealand’s premium wine wholesale and retail sector has changed. The impacts of the global financial turmoil and the local oversupply have upset the supply/demand balance and the stark realism is that in order to survive these tougher trading conditions, the market has had to realign and re-compose itself. Misha Wilkinson talks to industry insiders to get their perspective and to understand why the winning strategies are about being original and genuine – and having the highest value.
To read the full article download the PDF version below.
Changing Landscapes – Download PDF
Misha’s feature “Across the Ditch” with stories of interest to the New Zealand wine industry are published in Wine Business Magazine each month.
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