Finding your niche – Canopy (in association with Wine Searcher)

Nat Sellers – 30th November 2021

“You have to find your niche, because it’s getting increasingly difficult to make the numbers work.” Misha Wilkinson, who runs Misha’s Vineyard in Central Otago with husband Andy, explains why they target export markets across the Asia-Pacific region…

It isn’t easy being a small winery tucked away at the bottom of the world in New Zealand. It’s even tougher when you’re trying to make a reputation with something other than Sauvignon Blanc”.

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