Misha’s November feature in Wine Business Magazine

Posted on

Narrow Goalposts

There was a lot of expectation that the 2011 Rugby World Cup (RWC) would provide a huge boost to New Zealand’s economy and it seemed like the perfect platform to showcase New Zealand’s wonderful food and wine offerings, but the anticipated crowds and their spending didn’t quite meet expectations.

There was certainly going to be an impact in terms of visitor numbers in the South Island after the Christchurch earthquake forced changes to match locations, but even in the North Island, there were only pockets of optimism and enthusiasm around the Cup. Was rugby and wine a perfect match anyway?

Misha provides some insight as to who scored during the RWC.

To read the full article download the PDF version below.

Narrow Goalposts- Download PDF

To subscribe to WBM – click here