Our Japanese distributor, Apurevu Trading, is really making the most of their “exclusively New Zealand” wine portfolio. After participating in many different trade events recently, they held their own event in Tokyo on the 7th September for the first time. They exhibited over 50 New Zealand wines with more than 120 trade clients attending the event in spite of it being an extremely hot day in Tokyo! The good news was that the feedback from their customers about our wines was incredibly positive – we seem to produce a style of wines that really hits the mark in Tokyo where they particularly appreciate the aromatics of our white wines and the structure and finesse of our Pinot Noir. We hope Apurevu do more events as it helps to create more interest in New Zealand wine in Japan.