Misha’s September feature in Wine Business Magazine
Smart Money Investments in vineyards have slowed all over the world with the GFC, imbalance in supply and demand of grapes and wine, and the increasing commoditization of wine. These …
Misha’s August feature in Wine Business Magazine
Hu is China’s Glamour Puss? Shanghai, or “Hu” as she’s called for short in Chinese, is a very popular place to be right now – with 23 million people to …
Misha’s June feature in Wine Business Magazine
The landscape of New Zealand’s premium wine wholesale and retail sector has changed. The impacts of the global financial turmoil and the local oversupply have upset the supply/demand balance and …
Misha’s April feature in Wine Business Magazine
Media Circus A little bit of creativity in a PR event, provided it’s well-executed and without too much gimmickry, can certainly swing a positive result with the crowd and ensure …
Misha’s March feature in Wine Business Magazine
Stay the Course Bob Campbell MW is one of the strongest campaigners for the New Zealand wine industry albeit he does it without political motivation and with the utmost diplomacy …
Misha’s January/February feature in Wine Business Magazine
Second Fiddle How many wine brands create a second brand – one that plays second fiddle to the leading brand? And why do companies create a separate identity rather than …
Misha’s November feature in Wine Business Magazine
Narrow Goalposts There was a lot of expectation that the 2011 Rugby World Cup (RWC) would provide a huge boost to New Zealand’s economy and it seemed like the perfect …
Misha’s October Feature in Wine Business Magazine (WBM)
Waipara – Shaken not Stirred It’s just over a year since the first earthquake hit Christchurch but that September shake was just an aperitif as another was served on the …
Misha’s September Feature in Wine Business Magazine (WBM)
Trading Places – Part 2 In the second part of this two-part series, Misha’s continues her report from the New Zealand Wine Exporter’s Forum and looks at which markets offer …
Misha’s August Feature in Wine Business Magazine (WBM)
Trading Places – Part 1 It’s one of the toughest times for the New Zealand wine industry with production excesses and market dynamics creating risky and volatile trading conditions. Whilst …