Hu is China’s Glamour Puss?
Shanghai, or “Hu” as she’s called for short in Chinese, is a very popular place to be right now – with 23 million people to prove it! She’s also a popular target for wine producers from all over the world who are trying to enter the fast-growing China market through its most sophisticated city. But there is more to Shanghai than the huge population and strong economic prowess and wine producers need to know who’s Hu before embarking on a voyage into this Paris of the East.
In this article, Misha looks at Shanghai from many perspectives to understand why the allure of French wines is so strong in the market and to ascertain the potential opportunity for premium New Zealand wines.
To read the full article download the PDF version below.
Misha’s feature “Across the ditch” with stories of interest to the New Zealand wine industry are published in Wine Business Magazine each month.
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