Misha’s April feature in Wine Business Magazine

Media Circus

A little bit of creativity in a PR event, provided it’s well-executed and without too much gimmickry, can certainly swing a positive result with the crowd and ensure a memorable experience for all. Whilst we may not all be able to stage burlesque spectacles, we can do a good job of juggling our PR and media activities with a little training and professionalism. PR seems to be a curious double-act combining art and science – rather like winemaking. There are some general rules and procedures that should be followed but it also involves the art of being a ‘good communicator’ and knowing just how to manage that flow of information to your various audiences without turning things into a dog and pony show.

So how well do the wine media think wineries are handling their PR/media relations? This month Misha talks to some of New Zealand’s top wine journalists and finds their responses vary as widely as wineries’ competence in PR! Misha also provides readers a quick guide to ‘taming’ some of New Zealand’s key wine media.

To read the full article download the PDF version below.

Media Circus – Download PDF

Misha’s feature “Across the ditch” with stories of interest to the New Zealand wine industry are published in Wine Business Magazine each month.

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