A little bit of creativity in a PR event, provided it’s well-executed and without too much gimmickry, can certainly swing a positive result with the crowd and ensure a memorable experience for all. Whilst we may not all be able to stage burlesque spectacles, we can do a good job of juggling our PR and media activities with a little training and professionalism. PR seems to be a curious double-act combining art and science – rather like winemaking. There are some general rules and procedures that should be followed but it also involves the art of being a ‘good communicator’ and knowing just how to manage that flow of information to your various audiences without turning things into a dog and pony show.
So how well do the wine media think wineries are handling their PR/media relations? This month Misha talks to some of New Zealand’s top wine journalists and finds their responses vary as widely as wineries’ competence in PR! Misha also provides readers a quick guide to ‘taming’ some of New Zealand’s key wine media.
To read the full article download the PDF version below.
Misha’s feature “Across the ditch” with stories of interest to the New Zealand wine industry are published in Wine Business Magazine each month.
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