Misha’s Vineyard Launches in Shanghai

Misha’s update on the recent launch of Misha’s Vineyard Wines in China

Shanghai is the largest city (by population) in China and in fact it’s the largest in the world – and it just became one of my top 3 favourite cities! Misha’s Vineyard wines are now distributed in China through Jebsen Fine Wines – our distribution partner in both Hong Kong and China. Jebsen have the most fabulous teams and they are a company with amazing links into the greater China market having initially started in 1895 as a shipping agency that quickly developed into a trading company. Now the Jebsen Group are a leading marketing and distribution organization for luxury brands and across China representing such brands as Porsche, Bosch, Raymond Weil and Pentax. The wine division also represents leading brands including Frescobaldi, Robert Mondavi, and Laurent-Perrier champagne along with many others, so it’s a great privilege that they are our partner in this important and fast-growing market.

After a day of training the Jebsen Fine Wine team in our wines and visiting some of the most luxurious boutique hotels in Shanghai to introduce them to Misha’s Vineyard wines in order to get them listed in all the right places, we held our first wine dinner on the 1st November in a private dining room at the luxurious JW Marriott Hotel at Tomorrow Square. We had 25 guests, comprised of both customers and trade guests invited to attend the sumptuous dinner. We even had some friends from the US who happened to be visiting Shanghai at the time join us for the dinner. (It was great to see you Colleen!). It was a really fun night and we enjoyed the most spectacular views over Shanghai.

In Shanghai, we already have wines listed at M on the Bund, the House of Roosevelt, a few more amazing places with many more hotels about to list our wines. Andy and I look forward to spending more time in this fabulous city and are planning to do education on New Zealand wine with our winemaker Olly as this is a market with plenty of money to spend but just a little more convincing that New Zealand wine is a good alternative to French wine which still dominates the market of course!

Here’s the menu from our special Shanghai dinner.

Raspberry Sangria Sorbet, Lemongrass Jelly and Amaebi with Lime

Green Tea Smoked Bay Oyster and Chanterelles Mushrooms
Misha’s Vineyard Lyric Riesling 2010

Bamboo Clam “a la Plancha “with Citrus Fruits on Spiced Leek Compote
Misha’s Vineyard The Starlet Sauvignon Blanc 2009

Confit Black Cod in Sichuan Pepper, Tomatoes and Fennel with Provencal Olives
Misha’s Vineyard Dress Circle Pinot Gris 2010
Misha’s Vineyard The Gallery Gewurztraminer 2010

Grilled Wagyu Beef Strip loin and Potato in different Textures
Misha’s Vineyard The High Note Pinot Noir 2008
Misha’s Vineyard Verismo Pinot Noir 2008 (Reserve)

Bitter Chocolate Soufflé and Ice Cream with Truffle

Thanks to the wonderful Jebsen team including Sarah, Christine, Stephen, Thomas, Ken, Ryan, Vivian, and Ken for making our first visit so successful. See you all soon!