A Small Advantage
If small is beautiful, then when you have 631 of New Zealand’s 697 wineries categorized as small, then you’d have to logically conclude that New Zealand wine is essentially…beautiful. Of course that’s no surprise at all for Kiwis but what may be surprising is how small can also be viable – especially in these tougher times!
In the July issue of Wine Business Magazine, Misha looks at four boutique New Zealand vineyards and looks at what makes them different – and successful. If you’re a boutique producer and charging premium prices for your wine, it’s a given that you need to be producing outstanding wine. But in an increasingly competitive marketplace, you also need to have that sector factors, stories and advantages that set you apart as a producer and make your products unique and special.
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