Misha’s Vineyard Marketing Update

Establishing a Misha’s Vineyard footprint in key parts of the world is the top priority this year for the sales and marketing department (aka Andy and me!). We have just announced our second distributor in Australia, Estate Wine Distributors. We’re absolutely delighted because Peter Papanikitas has an experienced team who are focussed on the restaurant sector in Sydney, Canberra, Brisbane, and Cairns. And we have completed our first shipment to South Korea through our agent there and the wine will go into restaurants. We’re happy to have been able appoint seven distributors in seven markets and hoping to increase that number by the end of the year.

Wine Tasting at New Zealand House, London
Wine Tasting at New Zealand House, London
We have just spent a week in the UK and attended the New Zealand Summer New Release Tasting at NZ House on the Haymarket. The two consecutive trade tasting days were held in the Penthouse of New Zealand house which had panoramic views across London. It was a spectacular place for a wine tasting and our wines received lots of positive comments. We also met with potential distributors and visited a few great dining spots including The Providores (www.theprovidores.co.uk/ and The Modern Pantry www.themodernpantry.co.uk/)
– and oddly enough they both have NZ-focussed wine lists! Also went to a very fab restaurant that’s casual but cool just near Charring Cross called Terroirs (www.terroirswinebar.com/). I had an amazing dish of braised rabbit on polenta and washed it down with 2007 Barbera ‘Ronco Malo’ produced by Vittorio Bera from Piemonte – fab!

Some really exciting news is that three of our wines have been selected for the 2010 Tri Nations Wine Challenge this year: Misha’s Vineyard Limelight Riesling 2009, Misha’s Vineyard Dress Circle Pinot Gris 2009 and Misha’s Vineyard Verismo Pinot Noir 2008. The latter is our Reserve Pinot which we have just released so it’s very flattering that it’s been chosen as one of the top Pinot Noirs to represent New Zealand competing against the best of Australia and South Africa.

Early in July I’m off to Tokyo for just a few days for the NZ Trade Tasting event at the Ritz Carlton along with some trade activities including a wine tasting at the glamorous Isetan store in Shinjuku which has the most beautiful fine wine section that includes a gated cellar! And then we’re off to the US to attend a fantastic event called the International Pinot Noir Celebration and to hopefully find a distributor for our wines there. Will keep you posted!