The Importance of Being Green – WBM April 2010

Wine Business Magazine Article from Misha
This article analyzes New Zealand’s position in the green stakes – which happens to be leaps and bounds over other markets, including Australia. New Zealand has an imperative to be ‘green’ – it has a moral imperative in order to live up to perceptions that New Zealand already holds as a clean green nation, and also it now has an imperative by industry body New Zealand Winegrowers who have prescribed all vineyards in New Zealand must have a ‘a green bill of health’!

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